About Us
Experience You Can Count On
Founded in 2016, Diffusion was created with the vision that strategy and leadership are two sides of the same coin. Too often organisations work through their strategy process and forget whether they have the leadership to deliver. This is why we have built a real passion to deliver a strategic ambition, that just works.
Diffusion is founded by Darrin Bull who is interested in building strategy and transformation in the era of social transformation. Darrin has a background in Strategy, transformation and product development and has worked in finance (Banking and Insurance) over the last twenty years and the not-for-profit sector over the last eight years.
Darrin takes a broad approach and reconcile things that are often not linked together- doing what is right and delivering results; driving transformation through leadership; having a social purpose and making profit.Darrin is an unfortunate addict of cricket, coke zero and great movies. He has been blogging since 2014 and has recently developed an interesting in market shaping and leadership
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Our ramp up process is designed to empower your team and outfit them with the tools they need to succeed. Talk to us today about how we can support you and your team.
