In today’s extremely dynamic environment, change is everywhere and is happening as such a pace, that most organisations can’t keep up- and eventually they simply collapse and disappear – along with book shops, music stores and video stores.


In most cases it would appear that the only ones who successfully can build a business in such a dynamic environment are those which are in start-up mode. Could an UBER really be developed from an existing taxi company? Could anAirbnb really be built from a hotel chain?

So why is the case? Surely companies like Kodak, Blackberry or Nokia have smart people, a great board with good leaders, access to consultants and the required capital. Are their strategic processes poor, or is it their ability to change, or is it their ability to drive an organisation into a dynamic environment? Is it something else?

Darrin Bull

The author Darrin Bull

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